Traffic is down at Facebook.It’s a new look for the platform, which has done almost nothing but grow quarter over...
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes...
When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it...
Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher...
Two years ago, lift tests weren’t something OLX Group even talked about.Today, lift tests, which measure the incrementality of a...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...
Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on...