Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad...
Starting Thursday, Facebook will let advertisers retarget based on what people do in the real world.“Reporting on the impact of...
Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported...
The latest fire at Facebook has been lit by Russia, which allegedly bought ads to destabilize the US, and the...
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
Credit: DMEXCO WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google...
The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...