The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of...
LinkedIn is rolling out native video, which will allow users to record and upload video directly to the platform, the...
Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of...
Ever click on an ad by mistake? You and the rest of internet-connected humanity.On Tuesday, Facebook said it’s going to...
While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
Facebook is pretty much minting money at this point.Despite concerns over ad load maxing out in the news feed, Facebook...
Facebook ads are effective within Facebook, but how good are they within a mixed-media campaign, or when assessed over the...
Ask Facebook for access to its data and the official answer is going to be, “Nope.”But under certain circumstances, a...
Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition...