In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At...
Fans
When sports marketing moves at the pace of the game, Coca-Cola can't keep its campaigns or creativity bottled up. At...
Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning...
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor, Inorganic A popular new tactic in DTC...
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape...
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's...
More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a...
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that...
To celebrate Kiwis’ lasting love of cricket, ANZ NZ is swinging for the fences with a new campaign called ‘Fans...