Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products....
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Augmented reality made an appearance at the recent Coachella music festival in California, as the band Gorillaz used AR technology...
Ampersand rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy...
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times...
For many football fans, September is the start of the best time of the year. From tailgates to trash talking,...
Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with...
As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire...
Fox's Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set...
Qatar hosting the 2022 FIFA World Cup has been a logistical headache since inception. Until it was moved to the...