Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,”...
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Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...
At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance...
One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk...
Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked...
Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...
Walmart Media Group (WMG), the retailer’s data-driven advertising business, took another step forward with it’s in-house advertising program on Thursday...