LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed....
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Direct-to-consumer (DTC) brands reshaped the way many digital media agencies buy online and pioneered social media, ecommerce and first-party data...
Dentsu Aegis Network launched Sellwin, an Amazon-focused consultancy, on Wednesday. The business is made up of six consultants, with access...
Pinterest’s valuation in its amended S-1 released today is lower than the $12 billion it was gunning for last year.With...
Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns...
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the...
Large, established companies such as P&G, Verizon and Kellogg’s are building direct-to-consumer (DTC) brands to compete with the challengers encroaching...
Ryan Joe contributed.Eric Roza is leaving Oracle Data Cloud (ODC) after more than four years as its SVP and general...
Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is...