Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It...
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When Jeanna Corley started working in Radio Shack’s marketing operations in 2014, she knew it would be a short-term gig....
The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data...
Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of...
Sizmek needs another investment round after facing setbacks and revenue shortfalls in 2018, and it won’t find new funding with...
Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers...
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in...
Ad buyers need to be on the lookout for a new problem called “declaration fraud,” where buyers paying for full-screen...