How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of...
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Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North...
Normally, when Kellogg’s launches a new product, it goes all out with national marketing and big TV budgets. But Kellogg’s...
<!-- --> Walmart, Nike, Amazon, Dell, Honda, Lowe’s – all brand advertisers you can trust, until a bad actor steals...
Video ad platform Ooyala is slowly being disassembled and sold piece by piece. On Thursday, Ooyala revealed it had sold...
Six-year-old women’s underwear brand ThirdLove considers data critical to its whole business, not just its marketing plan. The direct-to-consumer company...
At agencies, data-driven talent is rising to the very top. Hearts & Science CEO Scott Hagedorn was named CEO of...
Data transparency is all the rage in digital advertising, but data companies themselves still exist in a world of black...
Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need...