LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...
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Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is...
As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands...
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down,...
NBCU did something it had never done before: transacted on a TV advertising campaign based on business outcomes. The campaign...
Consumer goods clients are struggling, and dragging Publicis down with them. The holding company reported weak earnings with just 0.3%...
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...
Spotify said Wednesday in a blog post it would acquire podcast production network Gimlet Media and podcast creation, distribution and...
While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one...
This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might...