Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
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As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in...
Pivotal Research forecast Amazon’s advertising revenues will reach $38 billion by 2023, growing faster than any other Amazon business in...
“Alexa, find my consumers.” Brands are trying to crack the code on voice as automated home assistants take root in...
The past two years have seen a rush of consortiums, coalitions and ad tech products that all hope to standardize...
Audio remained an exciting area for programmatic advertisers in 2018 as the medium moved further toward automation.The podcast industry began...
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...
2018 was the year Facebook’s skeletons really came skittering out of the closet, and the drip, drip, drip of bad...
Working with Amazon is about going in with your eyes open, said Charlie Cole, global chief ecommerce officer at luggage...