"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Belinda J....
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Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
When people learned in 2014 that ad fraud was a $6.3 billion problem, many asked why no one had been...
Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows...
When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.In the podcast studio this week, GCA Advisors managing director Josh Wepman...
Thanksgiving holiday shopping trends have shifted from surprising to predictable. At this point, the big news will be in some...