One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move...
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WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a...
Thanksgiving and watching football on Thanksgiving are American traditions. But this year will be the first celebration of what you...
Radio giant iHeartMedia said Monday it will acquire programmatic radio platform Jelli. Terms of the deal were not disclosed.iHeartMedia has...
The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent...
The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer...
Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut.S4 Capital reported its first-ever earnings as...
Dentsu Aegis CEO Jerry Buhlmann will step down at the end of the year, after eight years on the job.He...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Dotdash is among the oldest continuously operating digital publishers. In its previous...
It’s been a tough year for Snap, as its stock tanks and its executive team flees the ship.Despite growing revenue 43% in Q3 to a record...