A dozen local news publishers participating in Facebook’s Local News Subscription Accelerator, including The Denver Post and the Minneapolis Star...
featured
Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for...
What’s it like to integrate a $2.8 billion acquisition? After closing its purchase of Time Inc. almost nine months ago,...
With every successful direct-to-consumer (DTC) brand launch, a tiny bite is taken out of a legacy brand’s market share.Once those...
LiveRamp began trading as $RAMP on the New York Stock Exchange on Monday and hosted investors and analysts when the...
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives...
After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it...
Snap may have invented the Stories format, but Instagram Stories are attracting most of the ad spend.The two main reasons...
Something is wrong with WPP Group – or, perhaps, many somethings.On its Q3 call with investors Thursday, management detailed a...
The marketers at T-Mobile and Anheuser-Busch InBev have to support very different businesses. T-Mobile competes in the hotly contested world...