Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more...
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Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
Martin Sorrell is bullish on Amazon.The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4...
This article was produced in partnership with Signal. Identity continues to attract attention – and investment. U.S. marketers are responding...
When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain...
Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him.His sharp opinions and independent mindset...
It’s the end of an era.AppNexus co-founder and CEO Brian O’Kelley has stepped down from his operational role and will...
When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1...
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content?That’s the question Donna...