WPP may have a new CEO, but it still has the same old problems.During its Q2 earnings report Tuesday, the...
featured
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th...
WPP is set to knight its new CEO.Multiple publications Tuesday reported that as early as next week, the holding company...
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
Major brands and global holding companies are preparing for a world without the Google ad ID. A month before GDPR,...
Television advertising is turning gray, but TV data is here to brush in the color. At least that’s the take...
Some apps don’t seem to be taking GDPR seriously – or maybe just don’t realize how much they’re leaving themselves exposed.Although...
Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in...
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...