Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it...
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"The Complete Guide to CDPs" is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an...
A blog post by Facebook Chief Technology Officer Mike Schroepfer on Wednesday detailed restrictions on data access for a number...
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday...
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard.Previously,...
Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11...
Pandora has been vocal about its need to increase its ad tech capabilities since CEO Roger Lynch took the helm...
The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves...