Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
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You probably don’t think of Mars Petcare as a center for startup incubation.It owns a lot of brands you can...
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...
Adobe has placed a new exec in charge of its advertising cloud.TubeMogul’s longtime CMO and head of strategy, Keith Eadie,...
In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed...
Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily...
Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...