Pandora said Wednesday it would shift resources and savings by investing in ad tech.The music streaming platform, which has fallen...
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This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...
Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging...
The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other...
When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across...
GroupM Chairman Irwin Gotlieb has always had an intuitive eye for technology. He’s been applying it to the CES show...
Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and...