WPP is embracing the forces of change – both internally and externally.Internally, CEO Sir Martin Sorrell knows WPP’s clients want...
featured
Brad Bender will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York.Google’s rallying cry...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment...
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...