In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai...
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Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017...
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained...
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could...
Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger's upcoming Industry Preview conference on...
Digital ad revenue continues to rise at the expense of traditional media.In the first half of 2017, digital advertising revenue...
Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...