American Express on Tuesday launched a data-driven business division called Amex Advance.Along with it Amex is debuting a data platform...
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A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...
Safari may represent a relatively low share of browser traffic, but the Apple browser’s Intelligent Tracking Prevention (ITP) could have...
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and...
One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM...
The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned.CEO John Roland is "stepping...
This is the second in a series on demystifying the best practices in media today. Read the first on audience...
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
A year ago, the Democratic Party data-driven ecosystem, a network of consultants, liberal digital media agencies and campaign tech vendors,...
Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal...