KFC had lost its way.While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of...
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Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...
Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s...
The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the...
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs...
Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed...
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...