Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...
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John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations.“Priority one is cultural...
US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...
Credit: DMEXCO WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google...
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps...
Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone...
The second-price auction is crumbling.All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or...