Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency....
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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.After graduating Stanford in 2010 with a degree in math and...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
Engaged readers make for loyal subscribers.The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop...
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on...
DoubleVerify said Wednesday that private equity firm Providence Equity Partners has acquired a majority stake in the company.AdExchanger reported in...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...