Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
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For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...
As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so.For evidence,...
It’s been a tough year for SoundCloud.In July, the music streaming and discovery platform cut 40% of its workforce, or...
Snap again came in below analysts' expectations for its Q2 earnings announced on Thursday.Year-over-year, revenue grew 153% to $181.7 million...
Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital.The combined entity will do business as...
As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus' buy-side operation is...
It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology.Since its inception, the...