For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
featured
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...
As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so.For evidence,...
It’s been a tough year for SoundCloud.In July, the music streaming and discovery platform cut 40% of its workforce, or...
Snap again came in below analysts' expectations for its Q2 earnings announced on Thursday.Year-over-year, revenue grew 153% to $181.7 million...
Genesis Media revealed Thursday that it has merged with video ad platform Altitude Digital.The combined entity will do business as...
As its sell-side business takes off due to the success of its Prebid open source wrapper, AppNexus' buy-side operation is...
It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology.Since its inception, the...
Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying...