Fox's Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set...
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With an expanding digital site network across Auckland, Go Media has appointed of Matt Field as National Sales Director, to...
In the face of a potential global recession on top of a horrendous year for ad tech stocks, companies have...
Scale. That’s the dirty five-letter word that keeps advertisers and agencies spending their budgets with Google and Meta. Even the...
Soccer has become a major battleground in the fight for women's equality, with the U.S. women's national soccer team winning...
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep...
The internet is filled with newsletters, endless Twitter threads, white papers and SEO-based blog posts that claim to be...
Major League Baseball built it, and Thursday night, the New York Yankees, Chicago White Sox and roughly 8,000 fans will...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The Field Guide To The Privacy Sandbox...
The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for...