Ally Financial CMO Andrea Brimmer on How a Deal With Disney Levels the Playing Field

Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center. The agreement, announced Monday morning, features a 90% media investment, solely in women’s sports, that will include coverage of game highlights, branded content and features across ESPN, along with regular, in-episode SportsCenter segments. The remaining 10%…
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