When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
finally
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP's media investment group, announced the...
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in...
Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs...
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's...
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change...
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad...
Nexstar has finally released its plans for The CW, and it seems advertising's upfront week presentations may be getting another...
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus...