Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
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These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes...
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by...
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP's media investment group, announced the...
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in...
Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs...
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...