At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided...
finally
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not...
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared...
Peak TV has finally reached its peak--several years later than initially predicted. At the 2015 TCA press tour in Pasadena,...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Lands' End has been myriad things in its history, hawking anything from yachting supplies to home goods to its current...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sharpening Their Tools Privacy and antitrust enforcement is thorny...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There...
A monstrous, many-legged insect and a zombie tiger leap out of screens, frightening passersby on city streets. A mystic's giant...