If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's...
finally
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change...
The ad tech industry is one of many on a long list of male-dominated fields. But the status of ad...
Nexstar has finally released its plans for The CW, and it seems advertising's upfront week presentations may be getting another...
TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus...
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided...
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not...
The 2022 midterm elections are expected to see a record amount of political ad spend going to streaming, even compared...
Peak TV has finally reached its peak--several years later than initially predicted. At the 2015 TCA press tour in Pasadena,...