When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video...
Finds
Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of...
This past holiday season, Trek tried out a new approach to its holiday marketing strategy, one that might become an...
Digital media company My Code--formerly known as H Code--found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel...
Pinterest shared some trends from travel-related searches on its platform Friday, showing that although many pandemic-induced restrictions have been lifted,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets,...
No business can exist for more than 150 years without the ability to adapt to changes in the marketplace. Established...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust? New forecasts from Dentsu, WARC and...
Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been...
AMC Networks, like all media companies, was once again forced to take a different approach to this year's television Upfronts....