Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023...
Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics' advertising arm...
The NZ Marketing Association has launched its first ever ‘Advanced Marketing Leadership Programme’ which will see some of New Zealand’s...
AUCKLAND, Friday: Beam Suntory’s flagship gin brand Roku, with Auckland agency Undertow Media, hosted an event for media, guests and...
AUCKLAND, Wednesday: Lumo has become the inaugural sponsor of First Five Rungs – an initiative from the Comms Council Young...
LUMO is the inaugural sponsor of First Five Rungs – an initiative from the Comms Council Young Leaders Group created...
2022 was a record-breaking year for US digital advertising revenues, which cracked the $ 200 billion mark for the first...