Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all...
flashtalking
Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that...
Mediaocean will acquire independent global ad server Flashtalking to create what it described as a neutral tech platform with a...
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as...
Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the...
Procter & Gamble has expanded its relationship with independent ad server Flashtalking, a move that effectively makes it the CPG...
Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that...
Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess...