"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
FLoCs
Will FLoCs fly in Europe or will GDPR clip its wings? And, speaking of birds (and identifiers), NBCU's Peacock is...
The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to...
Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech...
Google’s been busy in the Privacy Sandbox. Consider: Google’s Chrome browser has a new bird-themed proposal called FLEDGE that builds...