The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be… Continue reading »
The post Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID appeared first on AdExchanger.
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