Innovation Labs: Google’s Chetna Bindra Gives The Lowdown On PPIDs, FLoCs And UID

The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be… Continue reading »

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