Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical...
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AUCKLAND, Today: New Zealand-based healthcare communications agency, Essence the Health Agency, has earned a top award at the global Creative...
New Zealand-based specialist healthcare communications agency, Essence the Health Agency, has secured a top award at the global Creative Floor...
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its...
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting...
After spending so much time at home during the Covid-19 pandemic, the return to public spaces can feel stressful and...