Fluent Parts Ways With IDI, Combines With BlueFocus To Become A Branding And Performance Platform

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The rollups continue. Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned subsidiary of a publicly traded Chinese public relations services company, to create a new entity, name TBD. The deal, announced Thursday, is being shepherded by investment bank Petsky Prunier and will blend performance marketingContinue reading »

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Fluent Aims To Help Database Marketers Embrace ‘Audience’

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Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business around it. Fluent has remained relatively quiet since it was acquired by information services company IDI, now Cogint, for $100 million. The company was on a $140 million (gross revenue) run rate at the timeContinue reading »

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