Every year, StopPress catches up with a group of talented professionals from across the local industry to talk about the...
Focus
Brendan Gahan wanted to work in advertising when he was a kid. The co-founder and CEO of LinkedIn influencer marketing...
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing...
Google's upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go...
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a...
Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To...
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars...
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one...
In its 35th year, New Zealand’s largest production company, South Pacific Pictures (SPP) has rebranded. A new logo and tagline...