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Forecasts
LONDON, Today: The 2024 WOO Expenditure survey covers global OOH spending in 2023 and gives estimates for 2024. It’s done...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the...
As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they...
As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media...
Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023...
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their...
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up...