Marketers Shouldn’t Fear The Recession, According To GroupM And Zenith’s Latest Forecasts

Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on GroupM’s and Zenith’s midyear forecasts of the global ad market, the recession fears may be unfounded. Still, after the record highs of 2021, ad spending will see a deceleration in 2022, due to the return… Continue reading »

The post Marketers Shouldn’t Fear The Recession, According To GroupM And Zenith’s Latest Forecasts appeared first on AdExchanger.

AdExchanger