Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media...
Shouldn’t
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a...
A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than...
Economists and consumers agree: We're in a recession, and brands are, understandably, nervous. Nervous about what's next, sure, but also...
Rising inflation, flagging consumer confidence and uncertainty due to ongoing supply-chain issues have economists predicting a recession. But, based on...
Last year, the 2020 Olympics were meant to help launch NBC's new streaming platform, Peacock, but instead, sat the year...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....