April 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Retention Wars and Live Event Appetite: Media Executives Share 2023 Forecasts

As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they expect to come in 2023. After nearly three years of unpredictability, confident predictions are in short supply. There is general consensus that the first quarter will be difficult, but several expressed optimism about the back…
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