Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data...
Forget
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US...
Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to...
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the...
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced...
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving...
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and...
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting...
If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...