Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB...
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To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency...
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search...
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will...
JCDecaux New Zealand, a leading company in Out-of-Home media, has revealed its state-of-the-art Digital Large Format screen at Manukau Road,...
AUCKLAND, Today: Leading out-of-home media company JCDecaux NZ has released the results of a world-first study conducted in partnership with...
A world-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising. Out-of-Home media company JCDecaux...
Google introduced a new ad format at the National Automobile Dealers Association's NADA Show 2022 Friday, vehicle ads. Vehicle ads...
Viktor&Rolf Fragrances, a brand within L'Or?al USA's Luxe portfolio, turned to creators on Pinterest to help introduce the new addition...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will...