The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech...
freewheel
Comcast's ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms...
As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the...
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...
Pluto TV is the anti-Netflix.It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating...
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel.After months of speculation, Google said...