Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership...
Frenemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is...
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are...
Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in...