MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming...
Frequency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Uncapped Streaming TV viewers know what it’s like...
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed...
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience...
NBCU's Peacock has more experience running streaming ads compared with some of the competition. But it's also got an ad...
The food and snack maker Danone consolidated its video ad buying within the GroupM-owned agency Wavemaker and Google’s DSP, DV360,...
Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google's...
What’s the point in running an ad on TV if no one’s watching? That’s the question Origin Media is aiming...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...