“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Frank Sgrizzi, Advisor, Topwater Advisory Group and former EVP of Sales and Client Partnerships at WarnerMedia. “On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is… Continue reading »
The post Despite Record-Breaking Upfronts, The Frequency Struggle In CTV Is Still Real appeared first on AdExchanger.
More Stories
Ryan Bridge to host Newstalk ZB Early Edition
COO Jen Wong On Why Reddit Is Ready To Become A Mature Advertising Business
Who Wants 228 Big Macs?