Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Friends
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The ML Google and Meta are...
UNICEF Aotearoa is on a quest to discover the voices of the future and has teamed up with Lach &...
AUCKLAND, Wednesday: UNICEF Aotearoa is on the search for “Young Ambassadors” with an integrated campaign created by Parnell agency Lachlan...
By default, Facebook users may be able to see the people someone else has befriended on the social networking platform....
Ahead of the 2022 Thanksgiving holiday in the U.S., Messenger released a "Thankful for Friends" chat theme that adds a...
AUCKLAND, Tuesday: The 2022 Westpac NZ Franchise Business Awards have recognised the Rodney Wayne Change The Story campaign by Lachlan...
TikTok allows users to connect their Facebook account to the TikTok mobile application in order to sync their Facebook friends...
Bark, home of the popular subscription service for toys and treats, is offering dog devotees the ultimate accessory: a free...