U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst...
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College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best...
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience...
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed...
The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However,...
How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report...
How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations...
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking...
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers...